A charm bracelet is a kind of bracelet that has personal jewelled ornaments or charms. Most of the time, the charms attached to the bracelet are carefully chosen based on personal reasons. These decorative pendants can hold personal or sentimental value to the owner. If you’re going to get a charm bracelet for someone in the medical field, for example, there are medical symbol charms, like syringes, masks, thermometers, otoscopes, reflex mallets, and stethoscopes, to name a few.

The best charm bracelets or other kinds of jewellery can be great investments, too. They can be handed down from generation to generation. This is why you have to buy them from trusted jewellers, like the six jewellery shops in Singapore listed here.

Note: This list is strictly not in order.

1. Love & Co.

Image Credit: Love & Co.

Love & Co. is one of the best jewellers in Singapore with a goal to redefine jewellery traditions. This company does diamonds differently. The old way of buying jewellery is a thing of the past because Love & Co. has redefined it and gave it a twist. They also believe that sustainably made diamonds are the way to go. It’s not only the diamonds they offer that makes them a unique jeweller – it’s also the quality of their service. They make sure they help clients choose, create, and buy with confidence at all times.

Love & Co. guarantees certified conflict-free diamonds, lifetime complimentary cleaning services, personalization services, and bespoke design services to ensure that clients will always be 100% satisfied with their purchase. Some of their most in-demand pieces of jewellery are charm bracelets that are the perfect gifts for the special ladies in your life.

Customer Reviews

Hangzhou Xianju

Shereen is a really passionate and knowledgeable person. She made us feel very well informed and happy. Throughout our entire experience in the shop, she wasn’t pushy. We could tell that she listened to us well and gave us great recommendations.
We actually visited a few shops, and her great attitude and knowledge became one of the reasons we trusted her and eventually came back to get the wedding bands in Love & Co.

Mashie Vanessa Agung

We came to love and Co JEM and Karen helped us there. She was so kind and helped us throughout the session. She gave alternatives that suites to our budget as well. Really helpful and nice person 🙂

Website: https://love-and-co.com/
Contact: +65 6255 3933 | +65 6264 4733 | +65 6970 4233 | +65 6734 8033 | +65 6835 7533 | +65 6509 8633
Northpoint City (South Wing), 1 North Point Dr, #01-187/188, Singapore 768019
VivoCity, 1 HarbourFront Walk, #01-125/126, Singapore 098585
Jewel Airport, #01-258, Singapore 819666
JEM, #01-24, Singapore 608549
Plaza Singapura, #01-07, Singapore 238839
ION Orchard, #B2-64, Singapore 238801
Opening Hours: 11AM-9.30PM

2. SK Jewellery

Image Credit: SK Jewellery

SK Jewellery believes that everyone deserves to shine, which is why every piece of jewellery that comes out of their showroom is guaranteed to be meaningfully conceptualized and beautifully crafted. The company was established in Singapore in 2003 and has since been creating beautiful, luxurious, elegant, alluring, and high-quality jewellery for all modern women. All their creations focus on innovation and design excellence. They have become renowned for their high quality and exquisite diamond jewellery collection.

SK Jewellery is one of the best jewellers that offer intricately crafted charm bracelets, which are thoughtfully created and set to make the wearer stand out. This company is also known for their innovation. Their artisanal jewellery-making skills are impeccable coupled with contemporary sensibilities and the newest technology. All of this has made them an industry leader in 999 Pure Gold jewellery.

Customer Reviews

Jocelyn Chye

Was served by Favian to choose our engagement ring as well as wedding rings. Having shopped around a lot, my fiancé and I were quite overwhelmed and rather weary already. However, Favian was very patient and professional showing us different rings to find the one most suitable for us. He was also very friendly and had great customer service! We decided to get our rings from him as he was not pushy like some other jewellery sales personnel, and genuinely wanted the best for us. Would definitely go back to him for other jewellery in future. Thank you, Favian, for the exceptional service!

Olivia Wee

Aylwin Yee served us and iwas excellent. He showed us the star carat diamond range (lab grown diamonds) and shared about them so well that I changed my mind about lab grown diamonds. Aylwin helped me to see that these are more value for money than mind diamonds. He also helped me to explore my preferred style of ring and gave constructive suggestions on how I can maximise the value of what I am paying for. Highly recommend!

Website: https://www.skjewellery.com
Contact: +65 6336 1033
Location: Plaza Singapura, 68 Orchard Rd, #01-27, Singapore, 238839
Opening Hours: Daily, 11AM-9.30PM

3. Vivo Diamonds

Image Credit: Vivo Diamonds

Vivo Diamonds is one of the most reputable and dependable jewellers in Singapore. They carry an amazing range of exquisite and masterfully crafted jewellery pieces in gold and silver. They have the best selection of beautiful charm bracelets that add elegance to any outfit and draw attention to the wearer. They are renowned for their dependability and integrity. They are able to create almost anything that you desire since they have their very own manufacturing facility in Singapore.

Vivo Diamonds is one of the best sources of dainty charm bracelets that make for excellent gifts. They are committed to providing a high-quality and extensive selection of great value to all customers. They have more than 60,000 diamonds to choose from to perfectly suit any taste, preference, or budget. Aside from that, they guarantee a safe and secure online shopping for all.

Customer Reviews

Lyn & Stuart

Thank you Isaac for the good recommendation! Everyone at Vivo Diamonds are very friendly & nice!

Kelvin & family

Thank you for the excellent service & suiting to my request. Very well made.

Website: https://www.vivodiamonds.com/
Contact: +65 6836 3789
Location: 57 Tanjong Pagar Road, Singapore 088478
Opening Hours: Mon-Fri 12pm-8pm | Sat 12pm-7pm | Closed on Sunday

4. Poh Heng Jewellery

Image Credit: Poh Heng Jewellery

Poh Heng Jewellery is committed to adding colour to your legacy. They are one of the most sought-after jewellers in Singapore, carrying an extensive range of Peranakan-inspired pieces that are next-level luxurious. Their designs have gems like agate, malachite, lapis lazuli, and mother-of-pearl in rose or yellow gold motifs. The company debuted in 2019 and has been taking the jewellery industry by storm.

Poh Heng Jewellery has some of the best charm bracelets in Singapore. Their timeless designs ensure that their jewellery collection can be meaningful heirlooms that can be passed on to future generations, creating a legacy of love and exquisite style. Their years of experience and knowledge in the industry makes them one of the most trusted jewellers in the city-state that offers the highest value for money.

Customer Reviews

Daniel Yap

Just went with my fiancé today to buy our wedding rings. Thankfully we have been here before, so we felt more comfortable knowing what we want. The Sales staff were incredibly friendly and accommodating. They answered our questions with genuine understanding of their products. They were not too pushy as well, and made us feel comfortable with the purchase. All of us, including the friends that came with us, felt that the prices were very reasonable for what we got. Thank you for the wonderful and memorable experience!

Chew Irene

Staff Joanne Lee is a very caring, friendly service staff who give me n my mum a very attentive approach. Her effort approach service is excellent n I wish to let the customer service manager give her a good reward n she really give us a very welcome information that we request.
Thank u.
Best service n very professional.
The overall staff of orchard branch are very good.
Thank u n I sure definitely will come back to be serve by them, especially to ms Joanna Lee.

Website: https://www.pohheng.com.sg/
Contact: +65 6388 9559 | +65 6659 9959 | +65 6254 7775
Compass One, 1 Sengkang Square, #01-02, Singapore 545078
The Clementi Mall, 3155 Commonwealth Avenue West, #03-46/47/48, Singapore 129588
Toa Payoh Central, Blk 186, Toa Payoh Central, #01-412, Singapore 310186
Opening Hours: Mon-Sun 11.30am-9pm

5. Orient Goldsmiths & Jewellers

Image Credit: Orient Goldsmiths & Jewellers

Orient Goldsmiths & Jewellers is one of the leading jewellery shops in Singapore. They believe that gold is a symbol of one’s love, a keepsake of a treasured memory, or a tangible reminder of life’s wonderful moments. Orient Goldsmiths & Jewellers is a local company with experience and knowledge that goes back to the 1970s. They have worked with gold, precious stones, jade, and pearls that bring elegant designs to life. They are also proud stewards of centuries-old trade with a goal to propel their business to the next generation.

Orient Goldsmiths & Jewellers is a reputable company being a member of the prestigious Singapore Jewellers Association and the Diamond Exchange of Singapore. They are a family-run business that upholds honesty and discretion that customers are looking for. They offer a wide range of jewellery for men and women, including the best gold charm bracelets, anklets, necklaces, and rings.

Customer Reviews

Starafia Ong

Excellent service by Isaac Ng. Very friendly, patient and professional. Highly recommend you to visit this jewellery shop.

Melissa Lim

Mr Koh rendered us good service and knew what we were looking for without us explaining in much details.

Website: https://orientjewellers.com.sg/
Contact: +65 6253 3032 | +65 6255 0078
Location: Toa Payoh Mall, 177 Toa Payoh Central, #01-164/166, Singapore 310177
Opening Hours: Mon-Sat 11AM-8.30PM | Sun 11AM-8PM

6. Goldheart

Image Credit: Goldheart

Goldheart is a respectable jewellery store in Singapore. The company focuses on joy, creativity, and meaningful connections, ensuring that everyone who wears their jewellery pieces will feel empowered and emboldened. They offer fine jewellery pieces that celebrate women, individuality, and independence. This made them the first and leading bridal jeweller in the city-state. They are also a pioneer in the introduction of wedding bands in white gold and platinum. You can be sure to find the perfect ring for your needs and budget.

Goldheart is one of the best jewellers with lots of options for lovely charm bracelets. They are one of the largest jewellery chains in Singapore. They have more than 16 boutiques located in all major shopping malls. They are also an exclusive distributor of Celestial diamonds, the world’s first-ever 73-facet starburst diamond that shines like the brightest start.

Customer Reviews

Tommy Ng

Located at the heartlands of Jurong, alight at green line MRT Jurong East interchange and walk over to JEM.Goldheart is located at the first level of the mall. Goldheart has a sister company but they have designs that are more appealing to the majority. They have a trade up program for their Celestial diamond series which is something definitely to look out for.
I was greeted by Lydia whom was patient, friendly and extremely helpful. Definitely was glad she assisted in my purchase. If you’re looking to buy jewelry, do drop by and look for her.

Arjuna Weerasinghe

Great service. Nice jewelry collection

Website: http://www.goldheart.com/
Contact: 1 800 380 2800
B1-12 AMK Hub, 53 Ang Mo Kio Ave 3, Singapore 569933
50 Jurong Gateway Rd, Singapore 608549
Plaza Singapura, 68 Orchard Rd, #01 30, Singapore 238839
Jurong Point, 1 Jurong West Central 2, #01 – 26H, Singapore 648886
Tampines Mall, 4 Tampines Central 5, #01 – 23 / 24, Singapore 529510
Compass One, 1 Sengkang Square, #01-43, Singapore 545078
Causeway Point, 1 Woodlands Square, #01-07/08, Singapore 738099
Jem, 50 Jurong Gateway Rd, Singapore 608549
Bugis Junction, 200 Victoria Street, #01-23 to 23A, Singapore 188021
ION Orchard, 2 Orchard Turn, #B2-65, Singapore 238801
NEX, 23 Serangoon Central, #01-38, Singapore 556083
VivoCity, 1 HarbourFront Walk, #01-79, Singapore 098585
Bedok Mall, 311 New Upper Changi Road, #01-32/33, Singapore 467360
238 Thomson Rd, #01-25, Singapore 307683
Junction 8, 9 Bishan Pl, #01-45/46, Singapore 579837
Waterway Point, 83 Punggol Central, #01-57, Singapore 828761
Lot One Shopper’s Mall, 21 Choa Chu Kang Avenue 4, #01 – 18, Singapore 689812
Sembawang Shopping Centre, 604 Sembawang Rd, Singapore 758459
West Mall, Bukit Batok Central Link, #01-07, Singapore 658713
Marina Square, 6 Raffles Blvd, Singapore 039594
Opening Hours: 11AM-9.30PM


Charm bracelets are more than just a trend. They’re a fashion statement. An expression. A reflection of your true self.

Make sure you only buy your charm bracelets from the best jewellery shops in Singapore. Check out the top six companies we’ve listed here.