5 Best Pajama & Loungewear Brands In Singapore For Cosy Nights In 

Let’s be honest, girlie — by the time you’ve battled rush hour on the MRT, survived back-to-back Zoom calls, and fought Singapore’s humidity just walking from the bus stop to your door, the only glow-up you actually want at 9pm is a seriously good pajama set. Scrolling through generic fast-fashion sleepwear that bobbles after two washes is not it. That’s why we rounded up the best pajama and loungewear brands in Singapore — from a homegrown boutique with its own Bukit Timah store to breathable modal and mulberry silk labels you can shop entirely online. Whatever your budget or fabric preference, there’s a set here that’ll make bedtime (and lazy Sunday mornings) feel like a treat.

Note: This list is strictly not in order.

Table of Contents

1. Bells & Birds
2. Rawbought
3. Selenight Co
4. LoveFreya
5. Silk Madame
6. TheGirlCo’s Recommendation
7. Final Thoughts
8. Frequently Asked Questions (FAQ)

1. Bells & Birds

Image Credit: TheGirl.co (illustrative image).

If you’d rather feel a set in your hands before you buy, Bells & Birds is the homegrown label for you. Known for painterly floral prints across cotton sateen pajama sets, they’re one of the few local sleepwear brands with an actual boutique you can walk into.

Prices: $80–$340

Highlights: Signature original prints, cotton sateen fabric, a physical Singapore storefront for trying sets on in person, and gifting-friendly packaging.

Contact Information

Address: Cluny Court, #02-31, Singapore (street name and postal code not listed on their site)
Phone: WhatsApp 9862 4370
Website: bellsandbirds.com

2. Rawbought

Image Credit: TheGirl.co (illustrative image).

Rawbought keeps things simple and wallet-friendly with breathable cotton sleep sets in muted, easy-to-mix colourways — a solid pick if you want quality basics without the boutique price tag.

Prices: $40–$237 (regular pricing, excludes sale items)

Highlights: Breathable cotton fabric, minimalist colourways, and an accessible price point for everyday sleepwear.

Contact Information

Address: Online store — no public storefront address listed on their site.
Phone: +65 8725 6066 (Email: customerservice@rawbought.com)
Website: rawbought.com

3. Selenight Co

Image Credit: TheGirl.co (illustrative image).

Selenight Co specialises in soft, relaxed-fit loungewear and sleep sets designed for everyday comfort — think easy silhouettes you’d happily wear past breakfast.

Prices: $81.50–$128 (adult sets)

Highlights: Relaxed, easy-fit silhouettes built for lounging as much as sleeping, with a soft handfeel fabric.

Contact Information

Address: Online store — no public storefront address listed on their site.
Phone: Not published — reach out via their website contact form.
Website: selenightco.com

4. LoveFreya

Image Credit: TheGirl.co (illustrative image).

LoveFreya leans into a dreamier, satin-finish aesthetic — the kind of pajama set that looks as good in your Instagram Stories as it feels against your skin.

Prices: $129–$169

Highlights: Satin-finish pajama sets with a polished, photogenic look, in a curated seasonal colour range.

Contact Information

Address: Online store — no public storefront address listed on their site.
Phone: Not published — reach out via their website contact form.
Website: lovefreya.co

5. Silk Madame

Image Credit: TheGirl.co (illustrative image).

For the ultimate treat-yourself purchase, Silk Madame specialises in real mulberry silk pajama sets — the kind of set that makes an ordinary Tuesday night feel like a five-star hotel stay.

Prices: $148–$338

Highlights: Genuine mulberry silk construction, a luxe drape and sheen, and a range of classic and seasonal colourways.

Contact Information

Address: Online store — no public storefront address listed on their site.
Phone: Not published (Email: hello@silkmadame.com)
Website: silkmadame.com

TheGirlCo’s Recommendation

If you want a proper boutique experience you can walk into, Bells & Birds is the easy pick — its Cluny Court store lets you check fit and fabric in person, and the brand’s painterly prints have genuine staying power. Budget-conscious shoppers who still want quality cotton will be well served by Rawbought, while anyone ready to treat themselves to real mulberry silk should look at Silk Madame.

Final Thoughts

Pajamas might feel like a small purchase, but with Singapore’s year-round aircon and humidity combo, the right fabric makes a real difference to how well you actually sleep. If lace and lingerie are more your under-the-pajamas vibe, our 8 Best Lingerie Shops In SG For All Your Bra Needs guide has you covered too. And if you’re already refreshing your bedroom for cosier nights in, pair a new PJ set with a pick from our 9 Top Brands Girls Turn To For Plush Bedsheets In SG (2026) roundup, or layer in some ambience with our 5 Best Home Fragrance Diffuser Brands In Singapore For A Cosy Home picks.

Frequently Asked Questions (FAQ)

What fabric is best for pajamas in Singapore’s climate?
Breathable natural fibres like cotton, modal, and mulberry silk tend to perform best in Singapore’s humidity, since they wick moisture and feel less clingy under the aircon than synthetic blends.

Can I try these pajama sets in person before buying?
Of the brands on this list, Bells & Birds is the only one with a physical storefront (at Cluny Court) where you can check sizing and fabric in person — the rest are online-only.

Do any of these brands offer petite or plus sizing?
Sizing ranges vary by brand and by collection, so it’s best to check each brand’s own size chart on their website before ordering, since specific size runs can change between drops.

Are these pajama sets suitable as gifts?
Yes — most of these brands offer giftable packaging or presentation, making their pajama sets popular choices for birthdays, bridal showers, or self-care gifts.