COVID-19 has shifted the digital media landscape, and so have various premier agencies adapted to better serve a new landscape of clients – many of whom run SMEs and smaller businesses. The government, being aware of this new development, has also come up with the Productive Solutions Grant (PSG) to cater to these smaller businesses.
Your online clothing business isn’t going to market itself. You might think that having a lot of friends and followers on social media is going to do the trick – get more visitors and click-throughs on your website. Yes, being active online can help spread awareness for your brand. However, it is not enough. You need to exert more effort to reach a bigger audience, expand your customer base, and increase your revenues.